[NTLUG:Discuss] DeCSS -- losing the limelight
al
al_h at technologist.com
Sat May 13 08:13:30 CDT 2000
Steve Baker wrote:
> Brian Koontz wrote:
> >
> > Which do you think is now the larger threat to the MPAA: DeCSS or DivX?
>
> They *should* be more concerned with DivX - but it doesn't infringe
> and anti-reverse engineering/patent/whatever rules - so it would be
> pretty hard to kill.
>
> The actual large threat is the COMBINATION of DeCSS and DivX.
> Either one by itself isn't really going to kill them...but
> put them together and toss in some of the new broadband net
> technologies...it won't be long before you can download
> 600Mb faster than you can drive to Blockbusters (twice).
>
> The sheer inevitability of all of this leads me to wonder
> what happens when sound and video is easily copied and
> transmitted over the web.
>
> Assuming this trend continues - as it inevitably will -
> how does anyone make enough money from sales to cover their
> creative costs?
>
> * Advertising? I hope not - adverts every couple of
> minutes throughout a movie would NOT be good - and in
> any case, it'll be easy to skip over them and edit them
> out when it's all digital...and it's only a matter of
> time until some AI guru figures out how to skip them
> automatically by looking at the content.
>
> * Taxation? In England, the BBC is covered by taxation
> giving free (and advertising-free) TV and radio. Perhaps
> Hollywood should be funded that way and all movies
> given away for free. A really up-market movie costs
> maybe $1 per head of US population - so a $50 per head
> movie tax would fund a brand new movie every week
> distributed free to everyone who wanted it via the web.
>
> * Voluntary contributions? Like channel 13 TV and KERA
> radio? Where would you hold the pledge drive?
>
> * Tee shirt sales?
>
> * Perhaps improving technology makes movies so cheap
> to produce that 'freeware' movies take over from
> commercial offerings. Realistic 3D rendered actors
> with fancy AI behaviour could do that for you in
> due time. It could be just like OpenSource software
> where the actions of hundreds of volunteer script
> writers, directors and 3D renderers would add up to
> a product on a par to something that big business
> could produce.
>
> * Perhaps the movie companies realise that releasing
> the movie on DVD/whatever ultimately brings in
> so little revenue (because of piracy) that they
> might as well only show it in movie theatres where
> they can keep control of their valuable data.
> They'd lose a ton of money from DVD/VHS sales
> but movie seats would be fuller - think of the
> number of people who say "Nah - I'm not going to
> the movie theater - I'll wait for it to come out
> on video."
>
> I think something like this has got to happen if
> we still want to see movies ten years from now.
>
Sharp Stuff Steve
:)
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